BUILDING LONG-TERM SUSTAINABLE BRAND VALUECreating a long-lasting brand impact not only builds positive perceptions about the brand but also allows organizations to pursue sustainable growth in the long term. A brand’s sustainability is its knack to thrive and expand today without jeopardizing its future development potential. It is more of a hol
CREATING SUSTAINABLE BRAND IMPACTEstablishing a resilient brand impact not only helps create strong associations about the brand but also enables marketers to maintain sustainable growth for the future. A brand’s sustainability is its capacity to sustain and grow today without compromising its future growth potential. It is more of a comprehensiv
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